International Thalassaemia Day May 8th

Operation Code Red - Proposal

AIM:
To incress awareness of thalassaemia nationally. By releasing 2000 red balloons at the same timein all major capital cities around Australia, along city river banks.

RESULT:
Gain national exposure and raise much needed awareness.

WHEN:
May 8th International Thalassaemia day 2005

TIME:
12 midday in each state

LOCATION:
Your capital city river eg Brisbane river, Melb-south bank, Major capital city, easy acess point and likely to receive the best media exposure

RATIONALE:
The river location to release the balloons, was chossen beause part of the word thal in greek means water. In greek the words thalasseamia means Water and blood so you see water blood make the word thalssaemia. So you see the significance of your local river. The red balloons symbolise the blood.